PRIVACY POLICY

Last Updated: November 2025

Vital Mom™️ is the proprietary and intellectual property of LPB Wellness, LLC.

LPB Wellness, LLC (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, store, and protect information when you visit vitalmom.com or any associated platforms, including the Circle community, Practice Better, quizzes, and other digital properties.

By using our Site or Services, you agree to this Privacy Policy. If you do not agree, please discontinue use immediately.

1. Information We Collect

We may collect personal information that you voluntarily provide, including your name, email address, billing information, health history (for coaching or lab interpretation purposes), and other data submitted through forms, purchases, or questionnaires.

We may also collect non-personal information automatically, such as browser type, IP address, and device identifiers, for analytics and site performance purposes.

2. How We Use Your Information

We use the information we collect to:

  • Deliver and improve our programs and services;

  • Process payments and fulfill orders;

  • Send emails, newsletters, and educational updates;

  • Provide customer support and respond to inquiries;

  • Maintain compliance with applicable laws and professional obligations.

We do not sell or rent personal information to any third party.

3. Third-Party Service Providers

We may share limited data with trusted partners who assist in operating our business, such as:

  • Practice Better for client communication and document storage,

  • Evexia Diagnostics for laboratory testing,

  • Fullscript for supplement dispensary services,

  • Circle.so for our member community, and

  • Payment processors such as Stripe or Square.

These providers are contractually obligated to maintain confidentiality and security of your information.

4. Email and Communication

By subscribing to our email list, participating in quizzes, or enrolling in any program, you consent to receive communications from LPB Wellness, LLC. You may opt out at any time by clicking “unsubscribe” or contacting us directly at kristin@vitalmom.com.

5. Cookies and Tracking

Our Site may use cookies and similar tracking technologies to enhance user experience, remember preferences, and analyze website traffic. You can adjust your browser settings to refuse cookies, though some portions of the Site may not function properly if disabled.

6. Data Retention and Security

We use commercially reasonable measures to protect personal information from unauthorized access or disclosure.

Data is stored securely within the platforms listed above, which maintain industry- standard encryption and security protocols.

While we strive to safeguard your data, no system is entirely impenetrable, and you use the Site at your own risk.

7. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. Any information

regarding children must be submitted under the direct supervision of an authorized guardian. If we learn that such data has been inadvertently collected, it will be promptly deleted.

8. International Data Transfers

If you access the Site from outside the United States, you acknowledge and consent that your information may be processed and stored in the United States and subject to U.S. laws.

9. Affiliate Disclosure

LPB Wellness, LLC may include affiliate links on this Site and in related communications. We may earn a small commission from qualifying purchases made through these

links, at no additional cost to you. These commissions do not affect our recommendations — we only promote products we personally use and endorse.

10. Your Rights and Choices

You may request access, correction, or deletion of your personal information at any time by contacting kristin@vitalmom.com.

You may also opt out of receiving marketing emails using the unsubscribe link within our communications.

11. Updates to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date above indicates the most recent revision. Continued use of the Site following any updates signifies acceptance of the revised terms.

12. Contact Information

For privacy or data concerns, please contact:

LPB Wellness, LLC

Email: kristin@vitalmom.com

Mailing Address: Available on request via the email address listed above.